From Mad Men to App Men
When one thinks of March they may think of warmer weather, the first day
of spring or college basketball. Here at AppVested, we are excited about
all of those things, but our number one focus these days are great app
ideas. In order to showcase just how large the mobile application market
is, we’ve decided to pit the top 64 apps in terms of revenue generated via
the iOS platform, in a battle for the Championship and crown the number
one App for Q1 2015.
Mobile Apps are already off to an exciting year with Liam Neeson staring
in a $9 million dollar Super Bowl commercial for Clash of Clans and Kate
Upton staring in a Gods of War campaign. One may ask, how does a free
mobile application afford to spend these kinds of marketing dollars? The
answer is simple, in-app purchases (IAPs). When a user wants to upgrade
in-game features and functionality without having to wait for hours or
even days, they can pay a small fee and get their upgrades
instantaneously. If users complete these small transactions a few times a
week, those small purchases X millions of users, adds up very, very
quickly. The numbers are so large in fact that in a single year two of
SuperCell’s (developer of Clash of Clans) founders became Finland's two
largest taxpayers for a single year in 2014.
The numbers you will see in our 2015 App Madness bracket are huge and will
only to continue to grow. In fact, by 2018 the mobile app market is
expected to reach $92 billion in revenues generated. With projections like
that we know more and more accredited investors will diversify their
portfolios from more traditional investments and break into the mobile
application market. We've recently launched AppVested.com and are excited
to bridge the gap between folks with great app ideas to qualified
individuals looking to invest in mobile app technologies. Our propriety
AppValuation process helps to bolster the chances of launching a
successful app. Our app-based business opportunity model forces us to be
highly selective in the concepts we showcase on our portal for funding. In
fact, we have received close to 400 app ideas as of 3.19.15 and have only
listed 4 (1 %) on our platform. By utilizing our AppValuation process to
select only what we feel to be the most opportune, we can help registered
AppVestors to make smarter, more informed decisions in their mobile
app-based investments.
Whether you are an investor looking to diversify or someone who might have
the next great app idea, see how AppVested plans to bring great apps to
life while you sit back, relax and enjoy March Madness.
If you are an investor, we encourage you to take a few moments and check
out our AppVestor explainer video.
Or, if you have what you feel is a great concept for a mobile application,
but lack the time, money or skill set to turn your vision into reality,
check out our AppVentor explainer video to submit your app idea today.